Colorado springs dermatology
Content Creation & Scheduling, Graphic Design, Adobe Illustrator
I was contracted to create and schedule Instagram and Facebook content for Colorado Springs Dermatology, managing their social media presence across both platforms.
In designing the aesthetic of this business’ Instagram page, I focused my social strategy on community engagement that maintained a specific and approachable brand voice, using the brand’s existing guidelines to align with clinic’s values and resonate with the target audience.
A key focus was educating followers on the risks of skin cancer, the importance of regular check-ups, and proper sun protection techniques. I utilized a mix of informative videos, carousel posts, and compelling before-and-after stories to create a trusted space for skin health education, leading to increased audience awareness and knowledge retention.
