Plant B*tch beer.

Branding, Adobe Illustrator

I designed packaging for Plant B*tch Beer, a woman-owned brewing company based in San Francisco, CA. It was important to create a design that reflected the brewery’s fun loving atmosphere and highlighted the tropical sour notes of this particular brew. The company’s mission is to pioneer change and inclusivity in the beer market, and wanted its packaging to positively reclaim the word bitch and incorporate it as an identifier of their passions.