zion national park.

Print Ad Campaign, Adobe Photoshop, Adobe Illustrator

I designed a poster ad campaign for Zion National Park, aimed at celebrating its natural beauty and sparking a sense of adventure in park-goers. One of the key objectives was to introduce a fresher visual language and tailor the national park experience to younger generations, but still respect the well established history the parks have with older audiences. I incorporated topographic maps to reference psychedelic art and design that is regaining popularity among Gen Z, as well as integrated halftone rendering as a nod to the classic WPA National Parks posters from the 1930s.